Essay on Walt Disney Company Analysis - 1652 Words

Walt Disney is extremely known for being a film producer and popular showman. He was very recognizing for being an innovator in animation and theme park design. Disney was a visionary in terms of cartoons. Disney views and visions came from his persistence for the future. Walt Disney strives upon building Disney’s to have core strengths in three areas of entertainment and recreation, motion pictures and videos. Walt created his first animated character, Mickey Mouse. Mickey made his first debut on November 18, 1928, in a black and white cartoon called the â€Å"Steamboat Willie†. What distinguishes Mickey from the rest of the cartoons was the modern day appearance with his white gloves on his hands. With Walt as the voice of Mickey, it†¦show more content†¦The success of movies and television programs were due to diversity and distribution. It does its own distribution and targets several markets from children to adults. Finally, the Disney character consu mer product sector, which includes clothing, home goods, and toys, has been an extremely important asset to the company. For example, by establishing deals such as an agreement with Mattel, Disney was able to manufacture more than 14,000 Disney licensed products. Furthermore, Disney expanded it’s retailing by opening up Disney stores. Under Eisner leadership, Disney became owners of many television cable shows. Eisner also established the company’s own cable network, the Disney Channel which earned a huge following among kids of all ages. Eisner made a comeback in the film department by creating movies for adults as well as scoring new hits with their traditional animation for the children. His huge success came from the animated classics theatrical versions of Beauty and the Beast and The Lion King. Regardless of Disney’s stock price, it is clearly a profitable empire with a strong reputation. Consumers are loyal to the brand and it’s myriad of offerings. It is a company that will be successful forever because of its history and expanded market including entertainment, recreation, and consumer products. The decreasing share price of Disney happened suddenly, because of its poor performing assets. The $19Show MoreRelatedAnalysis of the Walt Disney Company5222 Words   |  21 PagesAnalysis of the Walt Disney Company Tarleton State University – Central Texas October 17, 2005 A Research Report Submitted in Partial Fulfillment of the Requirements for MGMT 5073.301 Responsibilities and Ethics of Leadership Executive Summary Analysis of the Walt Disney Company – Case Outline Situation Analysis Introduction: The Walt Disney Company is on the threshold of a new era. Michael Eisner has stepped down from his position as CEO and turned over the reigns to Robert Iger. 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